On September 28, the 2026 World Design Capital (WDCC) Core Forum — the 2nd World Green Design Conference grandly opened at Huangpu Riverside in Shanghai. With a global vision, the conference focuses on green innovation, low-carbon transition and sustainable development. It ranks among China’s most influential international events on green design.

Centered on the theme of “Green Design Empowers Sustainable Development”, the conference is co-hosted by the World Green Design Organization (WGDO), Shanghai Municipal Commission of Economy and Informatization, and East China University of Science and Technology. Nearly 300 participants, including government representatives worldwide, experts from international organizations, academicians, industry leaders, university and research institute delegates, gathered by the Huangpu River. They discussed the development of international standards for green design, shared global green innovation achievements, and injected new momentum into the high-quality green development of all industries.

Major Honor | Chairman Yin Zurong Awarded Senior Green Design Engineer Certification

The official assessment and certification ceremony for Green Design Engineers was grandly held at the conference. Centering on core areas including innovative green materials, green structural design, energy-saving process upgrading and circular economy application, the event conducted authoritative certification and recognition for outstanding entrepreneurs and technical leaders in the industry.

With in-depth practice and outstanding contributions in R&D of green intelligent equipment, low-carbon process innovation, energy-saving production line design and industrial green upgrading, Yin Zurong, Chairman of Jiangsu Haitel Machinery Co., Ltd., has been successfully certified as Senior Green Design Engineer, emerging as a benchmark figure for green innovation in the food machinery and intelligent equipment sector.

Meanwhile, many outstanding entrepreneurs and technical experts from the Shanghai Packaging Technology Association were awarded the title of Green Design Engineer, fully demonstrating the leading strength of Shanghai, the World Design Capital, in green manufacturing and low-carbon innovation.

Forging Ahead in Green Smart Manufacturing, Upholding Long-term Development

All along, Chairman Yin Zurong has adhered to the corporate development philosophy of "Innovation as the core, Green as the foundation". Rooted in the food machinery industry, he took the lead in integrating the full-life-cycle green design concept into the whole process of equipment R&D, structural optimization, energy consumption control and production line upgrading.

Under his leadership, Haitel Machinery keeps iterating energy-saving, intelligent and low-carbon complete sets of food production equipment. The company continuously optimizes manufacturing processes, reduces equipment energy consumption and improves resource utilization. With solid technical strength, it supports the food processing industry in energy conservation, emission reduction, green transformation and circular development.

This authoritative certification of Senior Green Design Engineer is not only high recognition from the World Green Design Organization for his personal professional competence and innovative achievements, but also full affirmation from the industry of Haitel Machinery’s strength in green smart manufacturing and commitment to sustainable development.

Green Leadership for the Future, New Vitality from Intelligent Manufacturing

Honors are awarded, yet the journey continues.

In the future, under the leadership of Chairman Yin Zurong, Jiangsu Haitel Machinery Co., Ltd. will continue to delve into green design, intelligent manufacturing and low-carbon innovation. Following the global trend of green development, the company will leverage high-end design concepts and core technological innovation to continuously develop complete sets of highly efficient, energy-saving, environmentally safe, intelligent and advanced food machinery equipment.

Empowering industrial upgrading with green strength, boosting the sustainable development of the industry through ingenuity and innovation, we strive to write a new chapter of high-quality development for green smart manufacturing of China’s food equipment!